What is this SoftTimes ?

Ok.....for the uninitiated.....which basically means almost everyone in the world [:)] .....I would like to clarify what is softTimes............
SoftTimes is the after hours weekly newsletter published for the readership of the business unit I work in. It is published every Friday at 5.30PM (A date which no team in the history of SoftTimes has been able to keep owing to our tendency to start digging the well only after the tentacles of thirst start reaching up your throat).
SoftTimes Issue No 205 went out this Friday (20th February 2009). It was the first time I was a part of the formatiing team (generally I just handle editorials ans some other creative inputs) and boy was it a royal disaster!
It was probably the worst formatting in the history of formatting, in the history of newsletters and the history of history...... When the seniors had remarked that the old team had set the bar high and we neede to cretae a new standard for ourselves, I don't think this is what they had in mind.....
Anyway, lesson well learnt...... Gonna make it all up with this week's edition....... The theme is "India's ascendance in world cinema".....
Jai Ho ST !!